By: Melody Gandy-Bohr
With just a few keystrokes on a computer, your practice’s online reputation can be built up or torn down. It’s not just negative reviews on Yelp or Google that can affect your practice. Your own social media habits can be doing more harm than good. Where social media is concerned, no one can hurt your practice as badly as you can by posting too much or worse — not taking any action at all. Avoid making these three social media mistakes to protect your practice’s online reputation.
Don’t Post Infrequently
It’s not enough to set-up social media accounts for your practice. If you want to develop a thriving web presence, post regularly and engage with followers. After all, a study released by Pew Research Center shows that 72% of Facebook users log on daily and 43% log on multiple times a day. Followers won’t engage with you if you’re not active on social media. Posts with practice updates and interesting articles encourage your followers to engage with you. Be sure to post often and respond to comments to show your followers that you’re listening to them.
Avoid Irrelevant, ‘Spam’ Content
Keeping your followers means keeping them happy, and avoiding pitfalls that may drive them away. A newsfeed full of “spam” posts is perhaps one of the fastest ways to lose your hard-won following. This includes posting on topics that are unrelated to your industry or your patients, blatant sales pitches, and posting the same thing numerous times in a row. This type of social media behavior can paint your practice as inept and uncreative, and will likely cost you Facebook and Twitter followers. Keep your posts focused and try not to overwhelm your follower’s newsfeeds.
Don’t Focus Solely On Your Practice
No one enjoys being stuck in a conversation with someone who only wants to talk about themself. Arguably, social media mimics that same one-sided conversation with billions of users. When it comes to your practice, it’s best to find a healthy balance between self-promotion and catering to your followers. Sharing the occasional offer is acceptable, but try to mix it up with useful content. Your followers will be thankful and more likely to share your promotional posts.
Avoid making these social media mistakes and your followers may turn into loyal patients. Remember, like most things, mastering the art of social media will take time! Post consistently and engage with your followers, and your online reputation will flourish.